Some say music is the universal language; others are in doubt of this statement. In either case, we all bear witness to its communicative qualities and its international appeal, independent of dialect. The complex properties in music trigger emotional responses, even when one cannot make out the literal meaning of the content. Whereas spoken conversations put the brain to work to process the semantics or meaning of the words, studies show that regardless of the linguistic element or cultural background, the emotional tendency of music extends the reach or listenership. As sociologist Herbert Spencer (1820-1903) put it: “Music is the language of emotion.” Today, modern telecommunications, and particularly the internet, have greatly extended the reach of music – social media have played a large role in increasing public awareness of the music of the world. One genre that has gained international attention over recent years, though remaining grounded in local language and culture, is Ghana’s hiplife music.